- Highlight Democratic values: Democrats prioritize issues like healthcare, social justice, climate change, and equality. By communicating these values and how they align with one’s personal beliefs, Democrats could attract voters who share these values.
- Discuss policy proposals: Democrats have proposed plans to address issues like income inequality, access to affordable education, and gun control. It’s important to discuss these policies and how they could benefit people’s lives.
- Emphasize Democratic leadership: People who value Democratic leadership could be swayed by highlighting Democratic leaders’ records and accomplishments, such as passing the Affordable Care Act, the Lilly Ledbetter Fair Pay Act, and the American Rescue Plan.
- Contrast with the opposition: One could compare and contrast the differences between Democratic and Republican policies to explain why Democrats are better for their communities.
- Explain the importance of voting: Often, people don’t see the importance of voting. By explaining how their vote can influence major decisions, and reminding them about their civic duties and their right to vote, one could convince others to vote for Democrats.
- Democrats need to change how they deliver their message. Keep policy proposals clear and simple. They also need to adopt more populist approaches: town halls, fire side chats, touring, and other activities to get closer to people on their terms and issues. They also should be more “hip” and micro-adopt strategies suited to each of their varied constituencies.